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Official Honest Water Co — North Florida

Clean, Soft Water
for Every Florida
Home

Is hard water damaging your appliances, drying out your skin, and leaving mineral stains everywhere? We solve it — permanently — with NSF-certified systems backed by a lifetime warranty.

  • ✕ Dry, itchy skin after every shower
  • ✕ Spotty dishes & mineral-stained fixtures
  • ✕ Chlorine smell in your tap water
  • ✕ Hard water destroying your appliances
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Complete Home System
Our Best-Selling Package
$4,599
$2,995
Save up to 40% — Limited Time
  • ✓ Whole-home softener + carbon filtration
  • ✓ NSF-certified resin & polishing gravel
  • ✓ Removes hardness, chlorine & contaminants
  • ✓ Professional installation included
  • ✓ Lifetime warranty on system dry parts & tanks
Assembled in the USA 1,000+ successful installs nationally
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Lifetime Warranty
Clean water for life, guaranteed
Free Installation
Professional install included
100+ 5-Star Reviews
Trusted by Florida families
BBB Accredited
Family-owned Florida business
Best Seller

How We Build Our Most Popular System

Remove Hardness, Chlorine, and Countless other Contaminants Every Time, Honestly.

$4,599
$2,995
Complete Home System Package
  • 14 lbs NSF Certified polishing gravel for superior filtration
  • 50 lbs 10% food grade NSF certified softening resin (USA-sourced)
  • 14 lbs naturally sourced NSF certified granular activated carbon
  • Professional installation by certified technicians
  • Lifetime warranty on dry parts & tanks (5-yr media, 1-yr labor)
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Complete Home Water System
Our Systems

Water Solutions for Every Home

NSF-certified systems professionally installed — everything you need for clean, safe water in North Florida.

Best Seller
Complete Home System
Softener + Carbon Filtration in one
Complete Home System

Our most complete whole-home system. A high-capacity water softener paired with granular activated carbon filtration, removing hardness, chlorine, chemicals, and odor in one install.

  • Removes hardness & chlorine
  • Reduces chemicals & odors
  • Single-install solution
  • Lifetime warranty included
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Most Popular
Water Softener with Chlorine Filtration
Softener + Chlorine Filter
Water Softener with Chlorine Filtration

Addresses the two most common water issues in Florida: hardness and chlorine. Removes calcium and magnesium while filtering out chlorine taste, odor, and skin-drying effects.

  • Softer skin and hair
  • No more chlorine taste or smell
  • Protects appliances & pipes
  • Programmable settings
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Salt Free
Whole Home Water Filter
No Salt · No Chemicals · No Maintenance
Whole Home Water Filter

Improves water quality throughout your entire home by targeting sediment, dirt, rust, and particulate matter — with zero salt, zero chemicals, and zero maintenance.

  • Zero salt or chemicals needed
  • Removes sediment & rust
  • Maintenance-free operation
  • Eco-friendly solution
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Classic
Whole Home Water Softener
WQA Gold Seal Certified
Whole Home Water Softener

The gold standard in hard water treatment. WQA Gold Seal Award-winning resin technology delivers 100% soft water throughout your home with a self-cleaning, low-maintenance design.

  • WQA Gold Seal certified
  • 100% soft water whole-home
  • Self-cleaning technology
  • Low-maintenance design
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Eco Choice
Whole Home Salt Free Conditioner
No salt. No chemicals. Just conditioned water.
Whole Home Salt Free Conditioner

Conditions hard water minerals to prevent scale buildup — without salt or chemicals. Mineral transformation technology changes how minerals behave so they don't stick to surfaces or appliances.

  • Zero salt or chemicals
  • Eliminates scale buildup
  • Zero maintenance
  • Optional chlorine removal
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Maximum Protection
City Water Dual Tank System
Two-stage treatment for city water.
City Water Dual Tank System

Our most thorough city water package. Dual tanks tackle chlorine, sediment, and mineral buildup in two dedicated stages — covering everything city water throws at your plumbing.

  • Two-stage filtration
  • Municipal water treatment
  • 100% soft water
  • Self-cleaning design
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Well Water
Well Water Dual Tank System
Built for the unique challenges of well water.
Well Water Dual Tank System

Designed specifically for private well water. Addresses sediment, iron, sulfur odors, and naturally occurring contaminants through staged treatment engineered for Florida's well water conditions.

  • Removes iron & sulfur
  • Handles sediment
  • Built for well water
  • Self-cleaning smart system
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Specialty
Iron & Sulfur Removal System
Rotten egg smell? Rust stains? Fixed.
Iron & Sulfur Removal System

Addresses iron, hydrogen sulfide (sulfur), and related odors using oxidation and specialized catalytic media. Converts contaminants into filterable particles — leaving your water clean and odor-free.

  • Eliminates sulfur scent
  • Removes iron staining
  • Handles high concentrations
  • Complete turnkey system
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Top Rated
AlkaPro 800 Tankless RO — Honest Water Co
Our smartest, most capable drinking water system
AlkaPro 800 Tankless RO

800 GPD tankless design means instant filtered water without a bulky storage tank. Removes heavy metals, chlorine, dissolved solids, and more — delivering ultra-pure water straight from your tap.

  • 800 GPD filtration capacity
  • Removes heavy metals & chlorine
  • Removes dissolved solids
  • Space-saving tankless design
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Classic RO
5 Stage Reverse Osmosis
Reliable, time-tested filtration
5 Stage Reverse Osmosis

Reverse osmosis filtration through five dedicated stages. Removes sediment, chlorine, and dissolved impurities, delivering crystal-clear drinking water at your dedicated faucet.

  • 5-stage filtration design
  • Crystal-clear taste & quality
  • Reliable performance
  • Easy filter replacement
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Chemical Free
Whole Home UV Purifier
Neutralizes bacteria at the point of entry
Whole Home UV Purifier

UV light eliminates 99.9% of bacteria and microorganisms as water enters your home — no chemicals, no byproducts, nothing added to your water. Stainless steel, high-flow design with a spare UV bulb included.

  • Eliminates 99.9% of bacteria
  • No chemicals or byproducts
  • Works with any system
  • Easy lamp replacement
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System Protector
Pre-Sediment Filter
Stop dirt, rust, and sand before they cause damage
Pre-Sediment Filter

Intercepts dirt, sand, rust, and particulate matter at the point of entry — before they reach your plumbing, fixtures, or any downstream treatment equipment. Cleaner flow, less wear on everything it feeds.

  • Protects downstream filters
  • Extends system lifespan
  • Easy filter change
  • Clean, reliable flow
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Outdoor Install
Faux Rock Enclosure
Ask for pricing
Faux Rock Enclosure

A hollow faux rock designed to conceal outdoor water treatment systems while protecting them from weather and UV exposure. Looks completely natural and blends seamlessly into landscaping.

  • Protects from weather & UV
  • Natural rock appearance
  • Blends into landscaping
  • Professional finish
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Outdoor Install
System Shed Enclosure
Ask for pricing
System Shed Enclosure

A clean, structured shed enclosure for outdoor water treatment systems. Keeps equipment protected from the elements, organized, and easily accessible for maintenance.

  • Secure outdoor housing
  • Easy maintenance access
  • Clean, attractive appearance
  • Weather-resistant build
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Why Choose Us

Built Different. Built Better.

Quality Certified
All products NSF Certified, Pressure Tested, and Professionally Installed
Built for Florida
Systems designed for Florida — known for hard water, chlorine, and mineral buildup
Total Home Solution
Whole Home Treatment, Drinking Water Solutions, Leak Prevention Available
Proven Filtration
Rigid quality control and testing — results included in every system's packaging
Affordable Price
Best pricing with the highest quality equipment in the industry
Our Promise

Backed by a Written Lifetime Warranty

Every Honest Water Co system is built to last — and backed in writing for the original owner. Here's what's covered.

Lifetime
System dry parts — all mechanical, non-consumable components that don't contact water.
5 Years
Control valve, circuit board & filtration media against defects in materials and workmanship.
1 Year
Installation labor from the original date of purchase.
Lifetime
Storage & media tanks, manufacturer-backed against material and workmanship defects.
Download Full Warranty Statement (PDF)

To file a claim, contact us with your proof of purchase and installation documentation. Terms and exclusions apply.

Our Story

Family-Owned, Florida-Proud

Founded in 2021, Honest Water Co was built on a single promise: deliver the best water quality at the most honest price. We saw too many families overpaying for inferior systems or being sold products they didn't need.

We're a family-owned business dedicated to providing Florida homes with the highest quality water filtration systems. Our commitment to health, wellness, and sustainability drives everything we do — from the NSF-certified materials we use to the way we treat every customer like a neighbor.

Talk to Our Team
1,000+
Successful Installations
4
Florida Counties Served
100+
5-Star Reviews
2021
Est. Sanford, FL
The Honest Water Co family — family-owned in North Florida
Giving Back

Clean Water, Shared

We are donating 1.804% of our profits to the La Famille Foundation in their mission to help provide clean water in Haiti and other parts of the Caribbean.

Where We Serve

Serving North & Central Florida

We provide water filtration and installation services across the greater Orlando and North Florida region, with same-week appointments available.

Seminole County
Sanford, Altamonte Springs, Casselberry, Lake Mary, Longwood, Oviedo, Winter Springs
Orange County
Orlando, Apopka, Winter Garden, Ocoee, Winter Park, Windermere, Maitland
Volusia County
Daytona Beach, DeLand, Deltona, Ormond Beach, Port Orange, New Smyrna
Lake County
Leesburg, Clermont, Eustis, Tavares, Mount Dora, Lady Lake, Fruitland Park

Not sure if we cover your area? Give us a call.

(321) 538-9191
What Customers Say

100+ Five-Star Reviews

Real results from real Florida families who switched to Honest Water Co.

★★★★★

"Our water used to leave white residue everywhere — sinks, showers, the coffee maker. Within a week of installation, everything was crystal clear. The team was professional, fast, and explained everything. Best investment we've made for our home."

SM
Sarah M.
Sanford, FL
★★★★★

"I was skeptical at first but the difference is night and day. My skin doesn't feel dry anymore, the dishes come out spotless, and the water just tastes clean. Installation was done in under 3 hours. Honest Water Co earned a customer for life."

RJ
Robert J.
Orlando, FL
★★★★★

"We've had our system for 8 months and it's been flawless. Our water heater is running more efficiently, soap lathers way better, and we stopped buying bottled water entirely. The lifetime warranty gave us total peace of mind. Highly recommend!"

LK
Linda K.
Lake Mary, FL
FAQ

Common Questions

What is a whole-home water filtration system? +
A whole-home water filtration system filters the water at the main point of entry, ensuring clean, filtered water is available throughout your entire home for drinking, cooking, bathing, and cleaning.
How does reverse osmosis work? +
Reverse osmosis pushes water through a semi-permeable membrane that removes up to 99% of contaminants including heavy metals, chemicals, bacteria, and dissolved solids — leaving you with pure, great-tasting water.
How often should I replace the filters? +
Filter replacement schedules vary by system and usage, but most whole-home systems require maintenance every 6–12 months. Our team will walk you through the specific schedule for your system at installation.
Why should I choose a water filtration system for my home? +
Filtered water protects your family's health, extends the life of appliances, makes skin and hair softer, and eliminates the cost and waste of bottled water. Florida's water is notorious for hardness, chlorine, and contaminants — filtration is essential.
What contaminants does your filtration system remove? +
Our systems remove chlorine, chloramines, lead, arsenic, nitrates, bacteria, hard minerals (calcium, magnesium), sediment, VOCs, and hundreds of other contaminants — all certified by NSF standards.
Will the filtration system affect my water pressure? +
No. Our systems are engineered to maintain your home's normal water pressure. In many cases, removing sediment and buildup actually improves pressure throughout your plumbing.
Our Blogs

News and Tips from Honest Water Co

Stay informed about water quality, filtration tips, and healthy living for Florida homeowners.

Glass of clean filtered water
Water Safety
The Importance of Water Filtration in Florida Homes
Nov 14, 2025
Pouring clean drinking water
Clean Living
5 Signs You Need a Home Water Filtration System
Nov 14, 2025
Healthy skin and hair from clean, soft water
Clean Living
How Water Quality Affects Your Skin and Hair
Nov 14, 2025
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Ready for Pure Water?

Fill out the form and our team will reach out within 24 hours with a free, no-obligation quote tailored to your home's needs.

Address
411 W 1st Street, #1061
Sanford, FL 32771
Hours
Mon–Sat: 8am – 6pm
Sun: By appointment
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Call Us Now: (321) 538-9191