Privacy Policy

Best Water Co, Inc. dba Honest Water Co - North Florida ("Honest Water Co," "we," "us," or "our") operates honestwaternfl.com. This Privacy Policy explains how we collect, use, and protect the personal information you provide when you use our website, request a quote, or contact us for water treatment services. By using our website or submitting a form, you agree to the practices described in this policy.

1. Information We Collect

When you submit a quote request or contact form on our website, or call or text us, we may collect:

• First and last name
• Phone number
• Email address
• City and zip code, or service address
• The system or service you are interested in and any message you send us
• Your explicit consent to receive SMS text messages, if you provide it

We may also automatically collect standard technical data such as browser type, device type, pages visited, referring URLs, and general location through analytics tools. This data is not linked to your personal identity.

2. How We Use Your Information

• Contact you to provide a quote, schedule a free water test, or book an installation or service visit
• Send appointment confirmations, reminders, and follow-ups about your request
• Respond to your questions and provide customer support, including warranty service
• Process and document your purchase, installation, and warranty registration
• Improve our website, products, and customer experience

We do not use your information for automated decision-making or profiling.

3. SMS Text Messaging — Opt-In Details

SMS Opt-In Data — No Sharing Policy

SMS opt-in information and phone numbers collected through our website, texts, or calls will not be shared with, sold to, or rented to any third parties or affiliates for marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties.

4. How We Share Your Information

We do not sell, rent, or share your personal information, including your phone number and SMS consent data, with third parties for their marketing purposes. We may share information only in these limited circumstances:

• Service providers: Trusted platforms we use to run our business (such as our CRM, scheduling and messaging tools, payment processors, and our website and lead-management provider) process your information solely to help us respond to and serve you. They are not permitted to use your data for their own marketing.
• Manufacturer and warranty: As an official Honest Water Co dealer, we may share purchase and installation details with the manufacturer as needed to register and honor your warranty.
• Financing: If you apply for financing, the information you provide is submitted to the financing partner you choose, subject to their privacy policy.
• Legal compliance: We may disclose information when required by law, subpoena, or court order, or to protect the rights, property, or safety of our customers, our company, or the public.

5. Cookies & Tracking

Our website may use basic cookies to function correctly and anonymized analytics (such as page views and traffic sources) to improve the site. This data does not personally identify you and is not linked to your form submissions or phone number. You can disable cookies in your browser at any time.

Our website may use advertising pixels such as the Meta Pixel to measure our advertising and show relevant ads to people who have visited our site. These tools may link your activity to your social media profile if you are logged in. You can manage this at facebook.com/privacy.

Our site includes an AI chat assistant. Conversations with the assistant, and any contact details you share in it, are collected and used the same way as a form submission under this policy.

6. Data Retention

We retain your personal information for as long as needed to fulfill the purposes in this policy, to honor your warranty, and as required by law. If you ask us to delete your information, we will do so within 30 days unless we are legally required to keep it (for example, purchase and warranty records).

7. Data Security

We use reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. No method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

8. Your Rights

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of SMS at any time by replying STOP, and opt out of email by using the unsubscribe link or contacting us

To exercise any of these rights, contact us at info@honestwaternfl.com or (321) 538-9191.

9. Children's Privacy

Our website and services are directed to homeowners and adults. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Questions about this Privacy Policy? Contact us: